China Digital Marketing Services Tailored to Your Business Needs
At Jademond Digital, we specialize in delivering expert China digital marketing services designed to help businesses thrive in the competitive Chinese market. From Baidu SEO to WeChat marketing, our team of professionals understands the nuances of China’s digital landscape. Whether you’re looking to increase your brand’s visibility or drive targeted traffic, we provide customized strategies that align with your business goals and maximize ROI.
Kun Tang
Founder and CEO
Kun is an Internet Marketing Veteran, with more than 10 years experience across Baidu Search, Social Media Marketing and E-commerce…
Qing He
Head of Search Marketing
Qing brings over 12 years of experience in Chinese marketing, specializing in SEO and PPC for major search engines like Baidu, ensuring our clients achieve top rankings in China’s digital landscape.…
Marcus Pentzek
Partner & Director SEO
Marcus is a seasoned digital marketing expert with over 20 years of experience, including more than a decade focused on China. As an SEO specialist, he authored the only two Baidu SEO Ranking Factor Correlation analyses in recent years, solidifying his expertise in the field.…
How can we help you?
Understanding China’s Unique Digital Marketing Landscape
China’s digital marketing landscape stands out globally, largely dominated by mobile-first platforms and a sophisticated ecosystem of apps and social media services. Platforms like WeChat, Douyin, and Little Red Book play pivotal roles, not only as social networking tools but also as powerful marketing channels. WeChat, for instance, has evolved into a multifaceted platform where brands can engage users with content, services, and even eCommerce transactions. Douyin, China’s TikTok equivalent, thrives on short video content, making it a key space for influencer marketing and brand storytelling, while Little Red Book has become a trusted hub for product reviews and community-driven recommendations.
On the eCommerce side, platforms like Taobao, Tmall, JD, and Pinduoduo dominate the B2C market. These marketplaces are essential for businesses aiming to tap into China’s massive online shopping base, with many transactions taking place directly within these ecosystems. Brands must master platform-specific strategies to succeed here, optimizing everything from product listings to participation in key promotional events like Singles’ Day.
While social media and eCommerce platforms drive much of the online interaction, it’s crucial not to overlook search engines like Baidu and Bing China. Unlike in other countries where search engine use might be overshadowed by social media, these platforms still command a significant user base in China, offering a critical entry point for brands. Ignoring SEO and SEA strategies, such as Baidu Ads, can leave substantial market share on the table. Ultimately, a nuanced understanding of China’s digital landscape and the ability to blend social, search, and eCommerce strategies is key. This requires experienced China marketing specialists who can create a tailored roadmap for your brand’s success.
Expert Digital Marketing Services for China
- China Market Entry Strategy Consultation
- Baidu SEO
- SEO for Bing China
- Baidu PPC (Baidu Ads)
- Chinese Social Media Strategy
- WeChat Marketing
- WeChat Ads
- WeChat Mini Program Development
- Douyin (TikTok China) Marketing
- Little Red Book (Xiaohongshu) Marketing
- KOL (Key Opinion Leader) and Influencer Marketing
- Chinese Content Localization
- Chinese E-commerce Platform Optimization
- Cross-border E-commerce Solutions
- E-commerce Campaign Management
- Private Traffic Solutions
- Chinese Consumer Data Analytics
- Reputation Management on Chinese Platforms
- Chinese Mobile App Marketing
- ICP License Application Assistance
Some of our Lorem for Ipsum clients
32%
Increase in online transactions
FREQUENTLY ASKED QUESTION
How experienced is your agency in the Chinese market?
Our agency has over 15 years of experience in digital marketing, with more than a decade focused on the Chinese market. We deeply understand the nuances of local consumer behavior, regulations, and platforms like Baidu, WeChat, Douyin, and Tmall. This experience allows us to craft effective, data-driven strategies tailored to your business goals.
What specific services do you offer for marketing in China?
Ranking higher on Baidu requires a combination of on-page SEO (content, keyword optimization, and meta tags), technical SEO (website speed, mobile optimization), and off-page SEO (high-quality backlinks). Additionally, having an ICP license and hosting your website in China are beneficial factors.
Can you provide case studies or examples of your success with Western brands in China?
Yes, we have successfully helped several Western brands increase their visibility and sales in China. Our case studies include detailed results on SEO improvements, increased social media engagement on WeChat and Douyin, and significant growth in eCommerce sales.
What are the most popular social media platforms in China?
The key platforms in China include WeChat, Douyin (the Chinese version of TikTok), Little Red Book (Xiaohongshu), Weibo, and Bilibili. Each platform serves different purposes, from messaging and eCommerce to video sharing and influencer marketing.
How do Chinese consumers differ from Western consumers in online behavior?
Chinese consumers tend to be more mobile-first, highly engaged in social commerce, and rely heavily on peer reviews and influencer recommendations. They also prefer seamless shopping experiences, often within apps like WeChat and Douyin, rather than standalone websites.
What is the difference between Baidu SEO and Google SEO?
Baidu SEO places more emphasis on Chinese language content, ICP licensing, and local hosting. Baidu’s algorithms prioritize fast websites and content that aligns with Chinese cultural norms. Additionally, Baidu’s search ads (SEA) are highly integrated into its organic results.
How much does it cost to advertise on WeChat?
WeChat advertising costs vary depending on the ad format, targeting options, and campaign goals. Generally, WeChat ads operate on a bidding system, and budgets can range from a few thousand to tens of thousands of dollars depending on your reach and goals.
How will you tailor your strategy to our specific business and industry?
We conduct a thorough analysis of your brand, industry, target audience, and competitors. Based on this, we create a custom digital marketing strategy focused on the platforms and channels that best suit your business goals and the Chinese market.
Do you assist with obtaining an ICP license for website hosting in China?
Yes, we guide you through the entire process of applying for an ICP license, ensuring your website complies with Chinese regulations and can be hosted within the country, which is critical for Baidu SEO.
Why We’re Your Best Choice for Digital Marketing in China
Extensive Experience in Chinese Digital Marketing
With over 15 years of digital marketing experience and more than 10 years focused on the Chinese market, we are trusted experts in navigating China’s digital landscape.
Unmatched Baidu SEO Expertise
As the authors of the only two existing Baidu SEO Ranking Factor Correlation studies, our unique insights help your brand rank higher on China’s top search engine.
Data-Driven Approach
We base our strategies on thorough data analysis, ensuring that every decision we make is backed by measurable insights to maximize your return on investment.
Localized Marketing Solutions
Our marketing strategies are deeply rooted in local cultural and linguistic understanding, ensuring your brand resonates with Chinese consumers.
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ABOUT JADEMOND
At Jademond Digital, our mission is simple: to help Western businesses run successful marketing campaigns in China. We achieve this by bridging the cultural gap between Western and Chinese ways of thinking, ensuring that every strategy we create aligns with both the goals of our Western clients and the realities of China’s unique digital landscape.
Our leadership team embodies this cross-cultural understanding. Kun Tang, our founder and CEO, is a native Chinese who studied and started his career in Germany. With professional experience at a foreign-led digital marketing agency in China, Kun realized early on that many Western companies struggle to find the right marketing partner in China due to cultural misunderstandings. Jademond was born to fill that gap. Marcus Pentzek, our Director of SEO, is a native German with deep ties to China—having lived in Beijing and worked with both Chinese and international companies. Together, they lead a team that has been serving Western clients from the start.
We specialize in B2B industries but also assist B2C clients with eCommerce on platforms like JD and Tmall. Our strength lies in creating tailored strategies, backed by powerful, data-driven SEO, that go beyond surface-level success. Unlike many other Chinese agencies that prioritize short-term gains, we focus on long-term, sustainable growth that protects our clients’ reputation and aligns with their business goals.
At Jademond, we blend the best of Chinese and Western approaches. While our company culture reflects traditional Chinese values that our team respects, we also open up to modern work standards, fostering flexibility and understanding. This approach mirrors how we work with our clients—we listen, we adapt, and we deliver results that make sense both culturally and commercially.
When you choose Jademond, you’re choosing a partner that truly understands your needs, goals, and the complexities of succeeding in China.
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A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital
Kun Tang, Founder and CEO
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How can we help you?
“In China, digital marketing success isn’t just about adopting the latest platforms; it’s about understanding how Chinese consumers use them. A tailored approach to their behaviors and expectations is what sets great campaigns apart from the rest.”
Qing He, Head of Search